Website review: provides entertainment for women


A screen shot taken of Captured on Nov. 30, 2012.

Independent females looking for beauty and fashion tips, the freshest treats, entertainment news and a good giggle will love the website

The newest articles are displayed on the main page of Visitors to the site also have the option to have the “most loved” articles displayed on this page instead.

At the top of the page, the content is divided into 13 different groups: entertainment, treats, beauty, fresh giggles, cuteness, home, social studies, rants, raves, how to’s, moms, he haw and the daily’s. The entertainment, treats, beauty, social studies, rants, raves, how to’s and the daily’s groups are self explanatory, but the fresh giggles, cuteness, moms and he haw categories are more specific. The fresh giggles category includes stories that are newer to the site.  The cuteness group pulls together all things “cute.” Pictures and stories about cute animals, babies, recipes and finger nail art are all included in the cuteness group. The moms tab consists of stories and advice columns about moms. The he haw category is more or less a random compilation of stories that don’t fit anywhere else.Stories in all categories were initially posted into the main page and then categorized into the proper group.

Under each category, readers can choose to see the newest or most loved stories. Readers can also access other media through categories titled new, videos, articles, shop, authors, write us, contribute, BFFs, forum and Youtube. is not a breaking news site. The contributors write feature stories and advice pieces. This site is designated for entertainment purposes only. It aims to get readers in a good mood and engaged in a topic of their interest.

The producers issued a mission statement stating that is “the ultimate entertainment destination for smart, independent and creative females. Everything hosted on the site will be lady-friendly, so visitors need not worry about finding the standard Boys Club content that makes many entertainment sites unappealing to so many of us.”

If for some reason the site did include breaking news, it would be found on the main page and under the fresh giggles category.

The mobile site looks exactly like the site displayed on a laptop. Readers have access to the same tabs, categories and social media connections. The only downfall to the mobile site is the fact that each story on the main page appears very small and jammed together. You can hardly read the headlines. Other than that, the mobile site is just as enjoyable. allows readers to follow the site on Twitter, Facebook, Tumblr and StumbleUpon. Frequent visitors can also subscribe to the site’s RSS feed. Under the authors category, readers can find bios for each contributor, producer and co-founder. Almost everyone has links to personal social media accounts.

The co-founders, Zooey Deschanel, Sophia Rossi and Molly McAleer, list their personal social media accounts. Deschanel, Rossi and McAleer also include and promote several links listed under their names that direct readers to other things they are involved in. For instance, Zooey Deschanel has a link to the official website for “She & Him,” the indie folk band she is in.

There are a total of 2,976 members of To become a member, a reader must simply plug in a username and password. Fans of the site refer to themselves as “gigglers.” The site’s 713 separate topics can be categorized as head term and long tail topics. Head term topics include celebrity gossip and recipes, the long tail topics range from advice columns to satirical memoirs.

 Means of revenue aren’t really required for this site. The producers, Deschanel, Rossi and McAleer, all have separate occupations aside from the website. serves as a side project for all three. Deschanel is a musician and actress, on the show “New Girl,” Rossi is a producer and McAleer writes on her own blog titled “MollsSheWrote!” All contributors to the site do so by volunteer and do not receive imbursements.

The site does not block content behind a paywall.

There is no corresponding media outlet for this site. However, they do have a Facebook page, Twitter, Tumblr and StumbleUpon account to generate readers. The three co-founders will also frequently advertise the site on their own social media accounts.

The homepage of shows all the latest news. This can be a video, or articles that are newly popular that the site’s team thinks will be good hits for users. Every article has a corresponding picture that helps promote the article. Sometimes the article will have more than one picture and it will show on the top right corner that there is a slideshow when you click the article.

There is also a videos section to the website that will have tutorials, cartoons, videos, interviews and a lot more. What’s interesting about this site is that they have YouTube section on their site because they have a YouTube account that they post videos on. So not only can you go to to find their newest video, but you can go on YouTube as well. However, if someone only uses to YouTube and not the actual site, they will not get all the information and new trending articles that the site has.

There haven’t been a lot of reviews of the site, seeing as it is only a year old,  but everything said so far is all positive. Meghan Casserl from said the site is “something like a squeaky-clean HuffPo for ‘smart, independent and creative females’”. Annemarie Dooling of said she loved how colorful the site is because it gives it that something extra that people (mostly females) want in a news site. has its own contribute part of the site where users can upload their pictures, videos and texts. Before their work can be published,  authors must agree to the site’s terms and email the staff. The staff has to approve of the upload before actually making it live on the site.

If a user does not want to post something to the website but would instead like to talk about something, there’s a forum page. This is for users of the site to discuss different topics, articles, suggestions for the site and pretty much anything. Within each theme there are different topics discussed. The site does not really have hyperlocal content. It’s more content that can be geared towards anyone anywhere. This way, users can get the more out of the site and have fun. does have a disclaimer at the bottom of their homepage that, when clicked on, tells users the content is “opinion-based information.” They claim to fact-check it the best they can but there could be errors within the text.

Users are allowed to share, like or re-tweet content on the site. They can also post general comments.. When a user clicks to comment on something, there is another disclaimer that states the producers have the right to remove any comment if it does not meet their guidelines. They state they would like to keep it a positive place and to refrain from posting spam, advertisements and links to other blogs. If the site posts something from another site, they also put the original URL for people to go to for more information.

The site is only a year old and is already doing great. They are attached to several social media sites and have a good amount of members. A person does not have to be a member to use the site either so there is a lot of traffic on the site. To generate income, the site has put up banner ads, which can be annoying at times.

My only criticism is the fact that sometimes the ad gets in the way of the site covering up recently posted news and most loved. Overall, I love


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